Dead Simple Techniques to Improve Blog Visibility

Setting up a new blog and getting real people to read it is more of a challenge than you might imagine. While it might seem obvious to you that everyone in the world would want to delve into your latest posts, the hard fact of the matter is that nobody knows you exist. 

Getting buried as a new blogger is a genuine risk. While it is true that no blog achieves popularity overnight, you don’t want to be slogging away at it for year after year with nothing to show for your efforts at the end of the process.

Here are some of the simple techniques that you can use to improve blog visibility. 

Add Categories to Your Blog Posts

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Google, bless its cotton socks, might be the world’s top search engine, but the algorithms that trawl your website still have no idea what you’re talking about or even what a sentence means. Thus, if you want to get found, you need to tell search engines what you write about. 

Enter categories. Categories make it easy for search engines to find you among the mountain of content out there and recommend you to their users. It’s quick and effective.

Start Spamming Images and Videos

Like it or not, blogging isn’t about writing anymore – it’s about how many images you can fill your posts with. 

Take a look at the average blog in your niche. Unless they’re writing for avid fans of economics, each post is almost certainly dominated by images and videos according to www.huffpost.com. 

Just make sure that the images are original. Google and other search engines reward this. They don’t like stock photos. 

Stop Relying on Your Own Skills to Promote Your Site

While you might be tempted to rely on your own skills to promote your site, it’s a bad idea. As pages like www.herdl.com point out, the professionals know a lot more than you. 

Thus, if you want your site to get found in results for relevant keywords, don’t fiddle around with keyword planner yourself. Just go to an agency, pay a monthly sub, and get them to carry out the work for you. They can do it quicker, faster and cheaper than you ever could on your own. 

Make a Content Calendar and Stick to it

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Content calendars are essential because they provide a roadmap so that you can continue to produce new material consistently. 

The reason this is important has to do with how Google’s ranking algorithms work. The search giant loves it when websites add new content. It tells Google that the site is up to date with the latest insights and is active. It’s also more likely that it contains the most recent information – helpful for users. 

Update Your Blogs Regularly

Most bloggers don’t write a dozen articles per day on brand new content. Instead, they refurbish old content on rotation.

Again, this practice is vital for convincing Google that you’re providing the latest information (even if you’re not). Sometimes just changing the title to the current year is enough to revamp an old piece and spin it anew. 

This is a collaborative post.