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If you’re at the stage where you have a good idea for a business or you’ve already decided on what it will be, then take a look at these tips on how to start as you mean to go on.
Build your online presence
It’s important to have a professional-looking website now that so many consumers research their purchases online.
Your website needs to be user friendly and responsive and one that delivers a clear message as to who you are, what you do and how people can get in touch.
Depending on your target market, social media can be a great way to get your business ‘out there’. If you take the time to establish your presence on Facebook, Twitter and Instagram, then you’ll create new avenues for potential customers.
Find your niche
One of the trickiest aspects to starting a business, can be actually finding a niche in the market. Once you decide on what part of the market you are targeting, then you can look to corner it and find a gap within it.
By discovering a product or service that either hasn’t been thought of, or perhaps isn’t being marketed effectively – then you have a shot at making a go of your business.
Focus on your branding
This is where you need to consider what your business name will be and what your logo will need to look like. Your logo is really important and plays a big part in the branding of your business. Your logo will be on everything that you promote and it’s a good idea to create a consistent brand message, that tells your customers what your values are and how you stand out from your competitors.
Not only will your logo be on your website, it will also be on business cards, merchandise and perhaps the products you are selling. You can visit pro-motion.ws who offer labelling solutions amongst other services.
Be mobile-friendly
More and more of your customers will be researching where to buy products on their mobile devices, which is why it’s crucial to make sure that your website is geared up to be mobile-friendly.
Think about sites you might visit yourself and how frustrating it can be to find that certain websites won’t load properly on your phone, or you’re unable to see products clearly. All of these aspects can mean the difference between someone sticking around to buy and those that drop off and look for a competitor.
Make sure you network
Connections are key within business and will help keep your new venture off the ground and hopefully running. Keep in touch with people that you meet in person and online, as you never know when you might need their help and advice.
Keep balanced
It happens all too often that small business owners sacrifice their health in order to make a business successful. Not only can your mental and physical health suffer, but your relationships can really take a hit if you’re careful.
We all want to reach our goals, but it’s important to make sure that you find a balance that works for you. By getting enough sleep and ensuring you get some downtime you can ensure that you are giving your business the best chance possible for it to prosper.
This is a collaborative post.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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