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According to Acquire, ‘A customer engagement strategy is a plan to capture the attention of existing and prospective customers and make sure they have the best experience possible when interacting with your brand.’ There are many benefits to improving your customer engagement including increased loyalty, and repeat sales. To help you improve your customer engagement strategy today, focus on these five areas.
1 . Perfect your branding
Engaging your customers is all about perfecting your branding. Your brand is like the personality of your company; it’s about how your customers perceive you. If you want to engage your consumers, you’ve got to create a brand that they’ll love. Here are a few tips to create an appealing brand:
2. Focus on the customer experience
In 2021 customers don’t just want services and products, they want an experience. There are plenty of ways that you can offer a unique experience, such as:
3. Create amazing content
One of the best ways to improve customer engagement is to create amazing content. You can create blog content, video content, social media content, and more. Above all, it’s important to ensure that your content is as innovative as possible. Many brands produce the same sort of content, (this can get boring quickly for the consumer). If you want to produce high-quality content for your brand you might consider working with experts in your field. If you’re a finance company looking for financial adviser content and newsletters check out Clients Plus.
4. Run contests
Competitions are a great way to improve customer engagement, everyone loves the idea of winning a prize! You can run competitions using your social media pages. Ask your followers to tag their friends to enter, (this way, you’ll gain more exposure). There are several other types of interactive content you might like to try. Consider using polls, quizzes or interactive Stories.
5. Utilize chatbots
Chatbots are a great way to improve your customer engagement strategy. With the help of chatbots, you can answer customer queries on a mass scale. Customers often have questions about products, especially when looking at your site. Chatbots can clear up these queries, and close the deal on a sale or lead.
When you create a strong customer engagement strategy you’ll start to grow your business and improve your brand reputation.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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