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One of the bad habits that we are virtually all prone to unless we watch ourselves is putting off our dreams and goals indefinitely, out of a misguided belief that there is a “perfect time” to get started, that lies somewhere in the future.
Sometimes, we also put off pursuing our dreams and goals out of pure fear, uncertainty, and discomfort. But when we give in to these negative emotions, we only strengthen them.
Starting a business can be stressful and often challenging, and can require sacrifices and a lot of persistence – as the successful author and entrepreneur Matt Redhawk knows only too well – but it is also the kind of activity that can lead to major and positive transformations in your life. So if you want to start one, you need to actually commit to taking that first step, sooner rather than later.
Here are a few reasons why the right time to start a business is right now.
Once upon a time, starting your own business might have meant a significant investment of money upfront, the hiring of various staff members, and all sorts of logistical issues along the way.
As of right now, however, there are a virtually limitless number of ways in which you can start and run a business via the web, with virtually no start-up costs, and with all sorts of tools at your disposal for moving things along.
Marketing is essential for business success – but to begin making an impact, you don’t need to buy space on a billboard. Instead, you can use a super simple PPC automation process, and market directly via Google.
You’ll need to do your own research to identify which niche is right for you – but just know that there are many avenues available.
People sometimes fall into the mistaken belief that, in order to achieve a major goal – and especially if that major goal is starting up a business – a lot of time has to be dedicated upfront to studying and conducting research, before getting started in earnest.
While it can certainly be worth your time doing some specific research before making your first move, there’s only so far you can go by studying things in theory.
The bottom line is that in business, in particular, you learn mostly by taking action, seeing what happens, and adjusting your strategy as you go. Tomorrow never comes, and if you spend too much time “preparing,” it’s likely that you’ll never actually make anything happen.
The idea of “get rich quick schemes” are inherently appealing, especially in the context of entrepreneurial start-ups, because they suggest that we can quit our day jobs within a week or two, and earn a living in a hurry, doing something else.
Maybe some people will have rapid financial success with their businesses, but in the vast majority of cases, your business will take a long while to develop, and will need plenty of work, time, and focus invested in it, over the weeks, months, and years ahead.
Your business likely can be successful – in one iteration or another. But since it takes time to achieve business success, the sooner you start, the sooner you can start benefiting.
This is a collaborative post.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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