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The importance of a strong Internet presence is undeniable. There are lots of things to consider when you first think about creating a website, not least of all, whether to go it alone or to rely on a trusted web design company. You also need to think about layout, navigation, style, and content, but you might not yet have realised the importance of search engine optimisation (SEO) in the very first stages of web design. Every step along the way of your online venture, you need to be thinking about SEO. It is the key to your success.
You might design, or have designed for you, the best website on the planet. It might be attractive, navigable, and be offering something everyone is desperate for. But if you have neglected SEO, no one will be able to find it on search engines, no one will know about it, and your business won’t see the benefits of a great web design. It is the equivalent of having a fantastic shop, but turning all the lights off and telling no one where it is.
To some, SEO concerns might come later, but when you think about SEO considerations from the start, you will reap long-term benefits. Using a content management service like WordPress makes this really easy, with the use of great plug-ins and a relaxed and friendly interface.
Other simple things you need to think about are a website’s compatibility with a variety of devices, and with a number of browsers. You need a designer who has the professional knowledge to consider SEO from the get-go, meaning that your website will benefit in the long run. Design the website solo and you run the risk of making key errors, especially with regards to SEO considerations, and this could see you tumble down the search engine result pages.
SEO does not stop with web design. Setting up a device compatible website with cleverly incorporated keywords is an important step that good website designers will be able to handle, but much more is also necessary.
To really pay SEO the attention it deserves, you should make efforts to find a web design company that also offers SEO services. Keeping all your website concerns in one place will benefit your peace of mind, as well as the ability of the company you hire to know your goals and your business.
Consider a company that offers SEO services that are pay on performance. This is a little like the no-win, no-fee concept, in that the motivation for providing satisfactory results is incredibly high, meaning you can rest assured that the company is doing all they can. It is a low risk and low-cost option for an industry that can otherwise be rather expensive.
You also need to make sure that you find a low-cost service that is also reliable. You need to find a white hat company in an otherwise dishonest industry. Look out for honest expectations and a trustworthy program.
This is a collaborative post.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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