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Email marketing is still a very popular marketing strategy used today, and with good reason. As a business or brand, email marketing is a highly effective digital marketing strategy that can be utilised to develop relationships and turn readers into customers. This cost-effective marketing method is still ranked as the most effective marketing channel – even beating social media and SEO.
Email marketing is the act of sending a commercial message to a group of people, using email. It usually involves using email to enhance a relationship with current or previous customers, encouraging customer loyalty and repeat business, getting new customers and sharing third-party ads (source).
The majority of people use email and check their inbox daily, but not everyone uses social media; therefore using email marketing in your business gives you potential access to a lot more people. Email marketing allows you to bring your personality into your words, to help you connect with your audience and promote your brand. You can send emails to increase sales of a product, tell a story, or share some news about your business such as a webinar you are running.
However, with people receiving more and more emails every day, it can be hard to stand out and get people to click to open yours. So if you are using email marketing in your business, or you want to start using it to build your brand and increase sales, have a look at the tips below to help your business stand out from the crowd.
Source: The Ultimate Guide to Developing Your Email Marketing Plan by Campaign Monitor
This is a collaborative post.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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