Navigating Online Culture as a Business Can Be Tricky

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Many of us are aware of the all-too-public social media blunders that companies across the world seem to get into regularly, and it’s quite easy to laugh at their difficulties. That said, all social media problems or issues pertaining to online culture and business have mostly always been generated by an employee or owner just trying to do the right thing, but mistiming their approach.

For instance, many people have seen companies shamelessly try to jump onto meme culture, or to adopt a somewhat sardonic Twitter personality, and it very rarely if ever works out. Sometimes, however, it does, and many of us are in awe of how businesses manage to function in that way. Look at how RyanAir, a British airline, has been able to use TikTok to its benefit.

So, what principles are essential to consider when navigating online culture as a business? How can you avoid it backfiring against you? And perhaps more importantly, what stands to be gained? With that in mind, let’s consider some of the following advice:

Consider Your Status

It’s important to consider your status as a business and what that might mean. For instance, if you find that as a business, you are known for your professionalism, high-craft, and willingness to educate your audience, making the most of meme culture on your Twitter feet is hardly going to feel simpatico. Instead, running a blog with educational content and treatise explaining your craft and what it means for your history can be so much more important. Every post you make should be considered alongside your branding strategy, because these days, they can be more visible than even the content of a strong marketing campaign.

Utilize Legal Assistance

Social media is a tricky field to navigate, and sometimes, you may even need direct and express help from an authoritative source. A professional social media lawyer can help you navigate the ins and outs here, such as what to do when faced with libel, or just what your rights are in this space, or how to utilize name and brand protection in the most effective way. It’s a difficult and often quite intensely unpredictable social media world out there, having a legal professional help you chart your path can be tremendously valuable.

Remain Purposeful

Remaining purposeful in everything you do online can be important. This way, there are no quick replies to people on Twitter, there are no resharing of posts on Instagram by accounts you haven’t vetted, and more importantly, you have something to say rather than boring people by posting needless marketing content each day. Furthermore, you’ll have time to think through the potential ramifications of your actions, something that Burger King, no matter how well-intentioned, failed to do recently. Remaining purposeful in your approach can be tremendously healthy and worthwhile in the long run – as it shows confidence. And if anything social media responds well to, it’s confidence.

With this advice, we hope you can navigate online culture as a business, even in the harsh online landscape of 2021.

This is a collaborative post.