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Do you think that your product is unique? If you look at the statistics, you may find that it isn’t. That doesn’t mean that you can’t make it stand out though. If you can make sure that you are both innovative and flexible, then you may find that you can easily turn things around and have a positive impact on your market and business potential.
Relationships are Vital
People believe that there are only two ways for you to connect with people in this digital age. You have emails and you have social media. That being said, you have to remember that people usually like to buy from people, and not from corporate businesses. If you want to be persuasive and if you want to make sure that you are building positive relationships, then you need to put in the work and you also need to be relatable. Communicate with your customers, send them welcome emails and also make sure that you are engaging them in a unique way. If someone has bought through you quite a lot, then try and reward them with discounts that make them feel special. Starbucks have massively boosted their business by engaging customers in a loyalty program, and this is the best way for you to move forward with your product, if you can implement it properly.
Be Human and Show It
Companies may find that they forget that their customers are actually human beings who very much enjoy buying things from other people. It’s not hard for you to be human either. For example, simple things like not stuffing your about page with jargon will help. Talk about your staff, their favourite music, their passion and any other interesting parts about their lives. If you can, show photos and videos of your staff as well. If you can do this, then you will soon find that your customers relate to you more and that they are able to see more reasons to buy from you.
Show the World who you Are
Sometimes you have to show the world what makes you different. You can start that by simply writing as you talk. Stop the business jargon and also develop a much more authentic voice for your brand. It is also important that you try and make people remember you, and that you invest your time in trying to answer your customer’s questions. You can do this through Facebook or even Twitter if you want. The great thing about doing this is that you can rocket the personality of your brand and you can also make your business appear more human. Put your favourite quotes on your social media page and also make sure that you take your time when crafting statuses. Things like this will help you to really stand out and it will work wonders for your brand image. If you are passionate about the environment, why not incorporate this into your branding? If you create handmade goods, show this in your packaging by using custom hang tag printing to make your message stand out. Little things like this can make all the difference and you would be surprised at how much it could help your product to stand out.
Capitalise on your Strengths
If you do want to stand out, then you have to know what is working for you, right now. There is no point in you overhauling your entire strategy if you are actually having something work for you right now. Look at your strengths, and find out what you are doing right. If you can measure this, then that is even better. When you have information like this, you can then put in the work to try and build upon them. Look at ways that you can better connect with your audience and also make sure that you are not overlooking simple changes that could well have a big impact. This is great if you are on a smaller budget, as you don’t often need to invest a lot to make things like this happen.
Of course, standing out isn’t easy, but if you follow this guide, then you will soon find that it’s not hard to make the right changes. You may even find that you can increase your profit margin and your bottom line, by simply connecting with your customers on a deeper level. Why not implement some of these tips for yourself today to see if it is possible for you to rocket your engagement level?
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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