How to Become a Certified Make-Up Artist in Australia
If you love the beauty industry and have a passion for make-up, you can make a living as a pro make-up artist. If you happen to be looking for a career change, this could be your calling and in this short article, we show you how.
Online learning
There isn’t much you can’t learn online and a 2-year course to become a certified beauty therapist (make-up artist); this is an intensive course that covers every aspect of make-up and should you pass, you can work in the industry. Some girls prefer to work as a freelance, while others are employed at salons throughout Australia, the choice is yours.
Invest in cutting-edge tools and appliances
Invest in the best hair styling equipment and you can be fully equipped and offer your services, driving to clients. Clients would include brides, executives, models and film actresses and with a nice SUV, you are good to go! Digital marketing helps you to identify target groups and place ads in all the right places. Localised SEO will drive organic traffic to your landing page and a monthly SEO budget ensures you are always relevant. You are as good as your equipment so don’t short-change in this department; there are online suppliers to the industry where you will find the best brands at knockdown prices.
Connect with modelling agencies
If you would like to move into the pro make-up artist arena, make a connection with all the modelling agencies; create a dynamic digital portfolio that demonstrates your talents and you should get some enquiries; as a freelancer, you need to develop a strong digital profile, as this is how to build up your business.
Work at a salon
Many girls start out by working at a salon to get essential hands-on experience and when you feel you are ready, set out on your own. See your time at the salon as a learning experience and you will pick up the skillsets you need to develop into a successful business. There are many beauty salons in Sydney and Melbourne, so you should be able to find work if you have the right certification. Click here to learn about fitness as you age.
Network the fashion industry
Australia has a vibrant fashion movement and it should be your goal to network the industry, which leads to making connections and work opportunities. Social media offers unlimited potential for a make-up artist and some social media marketing won’t go amiss!
Build your digital portfolio
Every job, no matter how small, is a marketing opportunity; learn how to take good photos and select the best for your portfolio, a professional collection of what you can do. It might take a few years for you to become established but if you are in for the long haul, stay focused and your skillsets will be recognised.
Of course, you will need to register with the Australian government and do your own bookkeeping and file your tax returns, then you can start to build your empire.
