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Are you running a brick-and-mortar business or a company that has an offline presence? If so, then you are going to live or die based on the level of foot traffic that you can achieve. This means that you need to explore the best ways to boost your levels of foot traffic and there are some great options worth exploring here. These are the possibilities that we recommend.
Try New Signage
One option that you could explore would be adding new signage to your building. There are various types of signage that you can explore here. For instance, you might want to think about adding the main sign to your property. Or, you could be interested in ensuring that you get more traffic during the evening. If that’s the case, then an illuminated sign from a company like ICE Signs could be a smart choice. If you have large windows that are part of your business property, then you could also think about investing in window signs. Cheap and cheerful, these could even improve the aesthetic of your building inside and out.
Clean It Up
Next, you should think about cleaning up the property, improving the look and feel of it overall. It’s possible that your business property has seen a little wear and tear over the last few years. If that’s the case, then it does make sense to put some money in the right repairs and get your business property looking great once more. You could also think about hiring professional cleaners to sort different areas of your business property like the window. It’s key to ensure that they aren’t covered in dust. This is going to make your business look old and outdated.
Local SEO
An offline business could still benefit from the right online campaign. To get the biggest and best impact here, you should think about exploring local SEO solutions. Local SEO will target a key regional audience and ensure that they do find out about your business online. One of the ways that local SEO can work is by getting local bloggers to create posts connected to your company. Rather than being purely promotional, these posts can provide real value to customers which makes them far more interesting and engaging.
It could also be worth exploring an omnichannel marketing campaign. With this option, you will be able to connect offline marketing tactics with online solutions and potentially see fantastic results. One of the ways that you can do this is by using a live feed on a billboard while promoting a hashtag connected to your company.
Guerilla Marketing
Finally, you might want to think about using guerilla marketing tactics to gain more foot traffic. One of the ways that you can do this is by getting people out on the street outside of your business, encouraging them to connect with people passing by.
We hope this helps you understand some of the best ways to increase your foot traffic and ensure that you can get more customers through your door sooner rather than later.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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