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Creating an engaging YouTube video is easier said than done. According to the statistics, the majority of YouTube videos get less than 50 views. Only about 0.3% of the videos get more than 500,000 views.
Yep, you read that right!
Now the question is – What do these 0.3% videos have that makes them engaging and have them trending?
Well, there are a few elements that make these videos stand out from the rest of the content. So, if you are considering becoming a YouTuber or are already a budding influencer, keep on reading!
First of all, you need to ensure that the introduction of your videos is very captivating. According to statistics, approximately 20% of people leave the video after 10 seconds. So, you need to work on your intro.
An ideal introduction includes brand/channel name, engaging background music, and graphics that explain the purpose of the video. Also, always begin your content with a greeting as it makes the content more appealing.
What type of content your upload on your channel plays a significant role in the success of your channel. Therefore, you must brainstorm new ideas and work on filming them. The content could be entertaining, educational, music, artistic, vlogging, or a mix of all. But, make sure that it helps the audience connect with your channel.
Tip: You can also upload BTS (Behind the scenes) to help people learn about your working process.
Most of the videos, especially educational and vlogging, require a good voice-over and background music. However, not every person could be good at it. Understand that it is essential to communicate your message or audio-visual content to the people clearly. Therefore, you should consider getting in touch with a VO artist.
Moreover, it also varies according to your targeted viewership. For instance, if your target audience is the UK, then hiring a British Male Voiceover artist would benefit you. They can provide you with the content with the same accent, which will help viewers to connect more. Not to mention, working with more artists will also help you learn more about the content as well as the industry.
Not many newbie influencers or YouTubers know, but moment marketing can help you get more views than your everyday content.
Moment marketing means uploading the content as per the season and trend. For instance, the holiday season or Christmas is around the corner. So, suppose you surround your content around Christmas, like holiday makeup tutorials or winter wardrobe hacks. In that case, you might get more views than usual.
It is simply because now more people will be searching about these things and your channel can help them.
Note: It is also a great way to collaborate with fellow influencers and create a solid community.
These are a few things that you need to include in your video to make it engaging. Come up with new and trendy content, connect with your audience at different platforms and always ensure that the audio and visual is of the highest quality. These simple things will surely give a head start to your career.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
Contact: [email protected]
