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Self-promotion is key when it comes to running a successful business. After all, relying on word-of-mouth alone is often not enough to gain significant traction, especially when your business is in its infancy. With that in mind, here are some expert marketing tips that you can use to promote your business and grow your brand!
Having a strong social media presence is one of the easiest ways to future-proof your business, especially when you consider that “74% of consumers rely on social media to guide purchasing decisions.”
However, this does not mean that you should post the exact same content on each platform. After all, each platform, from Instagram to TikTok, serves a different purpose and caters to a slightly different audience and demographic. As such, you should ensure that you tailor each campaign/post to each of your social media pages in order to ensure you receive as much engagement and traction as possible.
In order to grow your business from strength to strength, you need to establish a sense of trust among consumers. After all, when they feel as though they can trust your company, they’re more likely to buy a product or pay for a service. Fortunately, there are many ways in which you can showcase your authority and skillset to achieve this goal.
For example, if you were running an education company, you could host a series of free-to-attend teaching workshops, making them available online after the fact. This way, customers can gain insight into your brand and what you have to offer before making a purchase.
When uploading this content to your website, be sure to work with a company that offers Transcription Services so that the appropriate captions are added to your content. This makes your videos and tutorials much more accessible!
Attending both local and industry-specific events is another great way to promote your brand to new audiences. Not only do they give you the chance to interact directly with your target audience, but also other business owners too. Through networking in this way, you can develop a range of skills that will help propel your business toward success while also ensuring that you gain as much exposure as possible!
As soon as you begin to receive reviews or testimonials from clients, find a way to embed them on your website or social media pages. After all, “91 percent of people trust reviews as much as personal recommendations,” and many will look at feedback from previous customers before committing to a purchase. However, it’s worth noting that when you allow reviews to be added to your site automatically, this also means that bad reviews will show up, too. This does not necessarily have to be a bad thing, however, as your response to criticism could win over potential clients anyway, especially if you respond proactively, show accountability, and make an effort to make things right.
This is a collaborative post.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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