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The COVID-19 pandemic saw many people start businesses from home. Whether they started a side hustle or kickstarted a new career, it was a new way of working that everyone took to very well. However, it’s one thing to start a business and it’s another to make it a success.
As many of us know, marketing and advertising are the key to business success. Spreading the word and getting your company well known is half the battle. Yet, without the benefit of a shop and the footfall that passes it, getting your company noticed can be a tough gig. So, to make your life easier, here are ways to advertise your company from home.
Designing unique business cards is a great way to advertise your company. If you struggle with creative things, there are thousands of online templates you can choose from to make your life easier. Business cards are ideal for highlighting important information such as contact details, services and more. As well as this, you can put your logo and branding on to further establish your company. It might be an idea to hand out business cards in your local area to get the ball rolling.
It’s no secret that social media is the way forward for marketing and advertising. And, if you’re thinking of starting your own business from home or just want to spread the word – social media is your new best friend. Sharing updates on all the social media platforms will greatly increase awareness of your brand. Customers can engage with posts, share, and leave reviews helping increase the likelihood of repeat and new custom. Paid social media advertising can also be a low-cost means of promotion.
Choosing the platforms that suit your company and what you’re selling is essential. For example, if you’d like to demonstrate how your product works, a video-sharing platform like TikTok or Instagram might be appropriate.
Email marketing is seen as a personal way of communicating with your customers. You can address them by their name and thank them for their loyalty. Build a contact list by creating a sign-up form and adding it to your website or social media. Send relevant information to your customers such as deals, promotions and sales and this may increase the chances of engagement. Rewarding your customers for their brand interaction is essential for customer retention. Performance can also be monitored using certain software.
Welcome to Birds and Lilies! I'm Lou: mother, blogger and freelance writer. This is my lifestyle blog, where I talk about motherhood, infertility and IVF, beauty, my love for food and wine, as well as my thoughts about stuff, and our real-life and travel adventures.
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