5 Steps to Plan a Safe and Successful Business Event

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An appealing business event is a fantastic way to increase brand awareness, show off a new product or celebrate the best the industry can offer. You can make it as big as you like, complete with business event entertainment that makes it the must-attend event of the year. However, there are also some considerations to make. If you want your event to be a success, it needs to be safe, so here are five steps to plan a safe business event. 

Carry Out Risk Assessment 

Multiple risks could cause issues during your event, and carrying out a risk assessment can mitigate these, ensuring you have solutions and protocols to avoid them. Writing a detailed risk assessment outline and handing it out to all event staff should also educate them on what to expect so they can take the right action in case something goes awry. 

Don’t Over-Invite 

Although you want to invite as many people as possible, and there is a strong chance that there are some who won’t attend, you still mustn’t over-invite. Venues have maximum capacities for a reason, so you should stick within this capacity to prevent overcrowding. You may also want to sell tickets at the door, but you must be careful not to allow too many people in. Your event security and welcoming panel can track how many people come and go to help you manage their attendance numbers. 

Establish Barriers and Sections 

Crowd control can be tricky for large events as you have too many people all trying to get from one place to another. In large venues, this could cause a mish-mash of direction, with people pushing past one another to get to the next conference or presentation. Using retractable barriers can encourage manageable crowd control for queuing and direct foot traffic, keeping people in their lane and preventing bottleneck issues. 

Hire Safety Management

You cannot expect to manage the crowd by yourself, so a reliable event management company is essential. These are trained professionals who know how to keep crowds moving and ensure everyone behaves themselves. Make sure you go over your expectations before the event begins so everyone understands their role. 

Understand Your Emergency Protocols 

Hopefully, you won’t need to evacuate or encounter an emergency. However, there is always the risk that something could happen, no matter how carefully you have planned. Following government guidance regarding emergency evacuations can ensure everyone remains safe and can be accounted for after exiting the venue. You may want to go over potential problems with the event staff prior to opening the doors, so they know what to do, and you can also provide detailed safety information on any newsletters or email updates you send to attendees. 

Safe and Successful 

Your event success hinges on how safe it is. Understanding what could go wrong and taking steps to prevent any problems will ensure everyone feels comfortable and assured. If everything goes off without a hitch, you can expect your attendees to look forward to next year, giving you another chance to impress and maybe even make your event bigger and better.